What to Include in Your Etsy Shop About Section

So you’ve got things down. You’ve created a few awesome handmade products, and you’re waiting for the sales to come pouring in.  But, wait! How about your shops About section? You have completed your About section, right?!

One of the biggest mistake that I witness many Etsy sellers make (even well establish sellers) is that they don’t have anything listed in their About section.

Why is it so important to fill out your about section on Etsy?

There are several reasons. For one, filling out your About section helps improve the SEO for your Etsy shop and rank higher in search.  But even more importantly, having an established About section will help you get more sales.  You get more sales by having excellent quality products and by gaining the trust from potential customers.

That’s right, there’s a whole lot more to selling online than just listing a few products with pretty pictures.  You’ve got to actually reach out to your customers and establish their trust first.  This is especially true if you don’t have any reviews yet for your shop.

Customers love to know the face behind the mask.  Even more so when it comes to small business. And that’s why it’s super important to tell your story by including an About section.  

To edit your About section, go to “Your Shop” in the navigation, then click on “Edit Shop”. Scroll towards the bottom until you locate the About section.

What should I write in my About section on Etsy?

Anything that you want people to know, honestly.  I know that writing about your shop can seem like a huge drag, and you may have absolutely no idea what to write, so here are a few tips for you.  I’ve even included a free worksheet to help you get started.


Include Awesome Photos

You are allowed to upload up to 5 different photos in your shops about section.  You shouldn’t upload just photos of your products because people can already see your product listings.  Instead, upload photos of where the magic happens (and by that I mean where the crafting happens). Have someone snap a photo of yourself while you’re working hard on an order.

Craft an Attention Grabbing Headline

Your headline is what’s going to pull your customers into reading about your shop. You should focus on creating an attention grabbing headline. Here’s a great example of one:

“Are you looking for affordable, professional, high quality handmade signs?!” 

Start with a Questionnaire

Coming up with ideas to write about can be really hard sometimes.  I would highly suggest starting off with using a business questionnaire. I’ve provided one in my free About section planner.

Be Honest

The most important tip for writing your Abouts ection for your Etsy shop is to just be honest.  Don’t tell your story like you have 50 employees when it’s really just you.  Don’t use “we” instead of “I”.  People want to know the truth, which is why it’s important t o tell it like it is.  Don’t be afraid to introduce yourself and give a little background on yourself and your family.

Your Process

You can also write about your crafting process in your About section. How you start your process, what programs or machinery you use, what materials you use. Obviously you don’t want to give all of your secrets away, but give a little information out so the customer knows that they are definitely buying something that’s handcrafted.

Why You Stand Out

Is there a certain way that you stand out from other sellers?  Make note of that in your about section!  Customers love to know why they should purchase from your shop instead of another shop.

Use My Template

Besides the free questionnaire that I provide you with, you can also feel free to use my “mad lib” template that’s included in with my About section worksheets. Click the link below to download it!


What other suggestions do you have for crafting an amazing About section? I’d love to hear them in the comments below!


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