SEO. Everyone always talks about SEO, but what exactly is SEO and why does it matter when it comes to being an Etsy seller? Well, I’m going to cover all of your questions about Etsy SEO in this blog post, so sit down and breakout a pad and paper and take notes! Oh and grab a snack too!
And, you can download this super awesome workbook that you can print out and use for your shop.
See, I’ve been selling on Etsy since 2014 and I’ve learned all of the ins and outs about SEO on Etsy. Most of my items are on the first page of search results which is the ultimate goal when it comes to SEO for your Etsy shop. I earn 6 figures a year on Etsy and having strong SEO is one of the reasons why.
SEO sounds complicated and confusing, but it doesn’t have to be! Follow along as I spill all of my secrets below 🙂
What is SEO and why is it important for your Etsy shop?
First things first, SEO stands for Search Engine Optimization. Search engine optimization is the process of optimizing your product page or listing in a way that customers will find your product when searching for it. Make sense?
Well, if I just completely confused you let’s put it in simpler terms. You want customers to actually find your products, right? Well of course you do! And that’s what SEO is about.
What factors contribute to SEO on Etsy?
There are multiple factors that contribute to SEO on Etsy such as product titles, descriptions and keyword tags, customer experience, product quality, recency, your shop title and about page, backlinks, and your click through rate.
Got it? Alright let’s dig in!
Optimize Your About Section
Okay, let’s start with the basics. Do you have your shop’s About section filled out? If not, you really need to get on that. And if you do then let’s see if we can improve it!
To edit your About section for your shop, click on the pencil icon next to your shop name under “sales channels” on the shop manager menu.
Once you’re in edit mode scroll towards the bottom until you see the About section.
Start off by adding 5 awesome photos of your shop, workspace, favorite product, or anything that represents you and your shop! These photos should be crisp and bright. You can also add a video if you’d like, but I never had any time for that 🙂
After you add a few awesome images, you should fill out your shop title. Your title should be short and it should pull the customer in. Choose three bomb ass keywords that describe your products. Here is my current title:
“Are you looking for affordable, professional, high quality invitations?”
See, that type of question will get the customer to read the next area of the about section, which is the description about your shop.
It’s also important to use awesome keywords in this area because it will help boost your SEO. Etsy will “rank” your shop higher if you have this information filled out.
The biggest tip that I can give about your description is be honest and personable. Don’t tell your story like you’re this big corporation when it’s really just you. Don’t use “we” instead of “I” when writing this section. People love when things are personable and usually like to support small businesses.
Give a little background on yourself and what got you started on your business journey. Write a little about your process without giving away your secrets. Most importantly, write about why your products stand out from all the rest!
If you’re totally stumped on writing this description feel free to use my “mad lib” template that’s included with the workbook that’s provided above.
Once you’ve established an amazing About section, let’s move onto product SEO, which requires a lot more dedication. There are a lot of parts that are involved with product SEO, and the biggest factor are your keywords.
Keywords are extremely important to use throughout your product listings because customers are using keywords to search for things they want to buy. Let’s get started on brainstorming keywords.
If you’re using the workbook I provided write down the answers to the following questions:
- What is it?
- Who is it for?
- Is it for an occasion, if so what occasion?
- What materials are used?
- What is the main color or pattern?
- What size is it?
- Is there a scent? If so, which?
- Can it be used as a gift for someone, if so who?
- Are there any synonyms related to what the product is? (example: sweater, cardigan)
- Are there any adjectives to describe your product? (example: elegant, rustic, modern, chic, etc)
Next, write down a few other keywords that may help to describe your product.
Finally, look to see what keywords your competitors are using! You may be thinking, isn’t that sneaky? Well, probably. But there’s nothing wrong with it just as long as you’re not copying your competitor word for word! It’s completely normal to check out what your competition is doing.
So with that being said, do a quick search on Etsy for your type of product and see what keywords other people are using in their titles and descriptions. Here’s a quick example:
Here’s one of my products that I’ve been selling as “Greenery Bridal Shower Invitations”. This product wasn’t selling for the longest time and I know something had to be wrong with my keywords. So I did a quick search and realized that similar styled invitations were being sold as “botanical bridal shower invitations”. Lightbulb moment! I honestly would have not thought of that before.
Using Long Tail Keywords
Now that you’ve got some keywords written down, you’re going to want to come up with long tail keywords.
Say what???! Long tail keywords are like a group of 2-4 keywords used together to describe your product. It’s so much better to use long tail keywords.
For example, so you have a sweater that you want to sell. Sweater? Um yeah, there’s like a million “sweater”s available to purchase online. How about this: Light blue cotton sweater. Much more descriptive, right? By using these groups of keywords together, you’re helping customers find the exact thing that they are looking for.
Different combinations of keywords are going to work for different types of items, feel free to use my long tail keyword planner as a guide for your items.
Whew, is your head spinning yet? Because mine is just by writing this blog! Onto the next: boosting the SEO for your product titles.
Product titles on Etsy have a maximum character length of 140 – you’ll want to use all of the keywords in your titles as you can! This is called “keyword stuffing” and it’s usually a rather old method of SEO but it’s totally okay for Etsy still!
Remember those long tail keywords I talked about? Well I want you to use your best long tail keyword in the very beginning of your title – this is SUPER important! The first few keywords used in your product title are the foundation of the SEO for the entire listing.
After your first group of keywords, add a hyphen or a comma to separate each group of words to make it look somewhat organized. Many people believe that adding a hyphen or a comma in the title is bad for your SEO, but that’s a total myth!
Here’s one of my titles: “Fall Baby Shower Invitations – Printed Invitations – Little Pumpkin Baby Shower Invitation – A Little Pumpkin is On the Way”
Don’t forget to use all 140 characters for your titles before moving onto the description.
Product Details and Description
“Floral baby shower invitations for sale. These invitations are perfect for a spring baby shower or any time year round! You can select a digital version to print yourself or you can have us print them to save you the hassle! See full details below”
“Do you love the smell of vanilla bean? If so then this vanilla bean body scrub is for you! It would also make a perfect gift for your mother’s birthday or even your wife’s birthday, whoever!”
Besides having an awesome introduction paragraph, there are a few other things that I believe are essential to have in the description including exactly what’s included with the purchase, directions for ordering, followed by your processing and shipping times and any disclaimers and/or copyright information that you may have.
I separate my descriptions with sections just like that so it’s easy to understand and hopefully answers all of the customers questions beforehand 🙏
These sections are amazing from a customers perspective because they know exactly what they’re getting, they know how to order, and they know when they should expect to receive it.
Use the workbook to finish up the rest of your product description.
The product listing tags are probably the most overlooked area by new Etsy sellers. This section may seem non-important to your SEO, but believe me, they are super important!
What most people do is use one word for each tag. While that’s all fine and dandy, I suggest using long tail keywords for your tags as long as they’re under 2o characters long.
Yes that’s right, you can totally use 2-3 words in ONE tag. And you should! You will see a lot more results by using “elephant baby shower” instead of “elephant” “baby” “shower” all separately.
Curious what tags your competitors are using? Find a product listing on Etsy and scroll all the way to the bottom where it says “related to this item”. Shhhhh… you didn’t hear this from me!
Use up all 13 of your tags!
And as for “materials” I’ve heard that this area doesn’t effect your SEO, but it doesn’t hurt to try, right?
Having a quality product is absolutely huge. You have to believe in your product 100%. Your customers are trusting you to deliver a quality product. If it easily breaks or rips, or whatever, then you risk getting negative reviews. Once negative reviews roll in your SEO will drop drastically and your listings will fall behind in search 🙁
Good Customer Service and Experience
Another thing that I cannottttt stress about SEO is customer service. Seriously, if you cannot handle customer service then you probably shouldn’t be in the retail industry, period. With that being said, I’m definitely not telling you that you have to kiss the ass of every extremely rude customer because trust me, I don’t.
But, what counts as customer service and experience? My pro tip: think of every detail from the customer’s point of view. This starts with your listing itself. Make sure your titles are clear and understandable. List every bit of detail in your description and include very detailed photographs of your products.
Shipping your orders on time is also important not only for your customer service, but also because Etsy “punishes” your search rankings if you’re not shipping packages on time. They announced this at their 2016 Etsy Up Conference in New York. So at the end of the day always check that you’ve shipped your items on time by their ship date. If you can’t make the shipping deadline then I suggest contacting the customer and updating the ship date.
Another customer service tip I can give you is COMMUNICATION! Communication is HUGE on Etsy. After every order that’s placed I personally message that customer with the details of what they ordered and exactly how long it will take for processing and shipping. I also ask if they have any questions about the purchase. This is excellent for customer service because I confirm with them the details and make it more comfortable for them to ask any questions.
And lastly, when it comes to shipping issues: the only thing that I can say is again, look at everything from the customers perspective. If the item arrives defected or broken then either refund the sale or resend the item. Please do not put the buyer at fault if something arrives broken or it doesn’t arrive at all. That’s totally not fair to them.
The recency of your listings is also a determining factor for your SEO. You see, if your product is constantly selling and the listing is being renewed at least once a day, Etsy’s search engine is going to believe you’ve got a trending item. This can happen organically of course if you do in fact have an item that’s selling at least once a day. But, there’s also a way of “tricking” the system.
Yes, that’s right, you can actually trick the system by manually renewing your products. You can manually renew your products by clicking the gear icon on a listing from the listing manager page.
Or! If you’re like me and totally don’t have any free minute of the day to do anything, you can use an app to auto renew your listings for you. I highly recommend using the Etsy on Sale app. Click here to sign up and enjoy 10 FREE credits!
For only 5 credits you can schedule up to 10 listings to auto renew once a day, twice a day, or whatever floats your boat!
Click Through Rate
One of the major factors of SEO is your click through rate. Your click through rate is the percentage of people who are clicking to view your items from an internal or external source.
Okay that’s cool and all, but how do you increase your click through rate? Well there are tons of ways!
To increase your click through rate internally (via Etsy only) you’ll have to have amazing photos, titles, descriptions and keywords like I stated earlier. The more you work on those factors then the more clicks you’ll receive by people searching on Etsy.
To increase your click through rate externally, start out with what you may know best: social media. Pinterest is my absolute favorite! I’ve written an entire blog dedicated to marketing on Pinterest for your Etsy shop. If more people are finding you through Pinterest then your click through rate will increase! This goes for any other platform too such as Facebook and Instagram.
Another way of increasing your click through rate is by blogging (hey that’s what I do!). If you write blogs about your products and include links back to your products then that will surely help boost your SEO. You can also look around the internet for blogs that offer guest posting. Guest posting is where you write an article for a blog and in return you get exposure from their followers! Including the link to your Etsy shop will boost your click through rate!
Whew! I believe this is the longest post I’ve ever written. Over 2700 words to be exact! And yes, I actually WRITE my blog posts in a notebook before typing them up. Crazy, right?
I really hope that this blog has taught you the ins and outs of SEO on Etsy. I’ve included a full checklist for you at the end of the workbook that goes along with this blog.
Feel free to comment below with any questions you may have 🙂