How to Sell Your Handmade Products on Amazon

How to Sell Your Handmade Products on Amazon

Hooray! My long hiatus has finally come to an end! For those of you who don’t know, I recently had a baby at the end of February and I’ve been SUPER busy ever since. Even though I’m a work-at-home mom it’s still very hard to juggle my business, blogging and two babies (I also have an 18 month old).

I’ve also been really busy with a couple of other new ventures I’ve been pursuing and selling on Amazon is one of them.  I recently applied to be a seller at Handmade at Amazon and I was accepted 🙂 

Update: I have stopped selling on Amazon Handmade after less than a month! Check out why with my newest blog Why I Stopped Selling on Handmade at Amazon.

I know I post a lot about selling on Etsy, and that’s because Etsy is my main squeeze. And now Amazon is my side snuggle 🙂

Handmade at Amazon is still in its early stages. Currently, you have to apply to be a handmade seller at Amazon. 

 

What is Handmade at Amazon?

Handmade at Amazon is a new section on Amazon.com that offers handcrafted items. You can list, sell, and ship your handcrafted items via Amazon just as you would with Etsy.com.

 

Why did I choose to sell on Amazon instead of strictly selling on Etsy?

Well, for lots of reasons. I’m a firm believer in never putting all of your eggs in one basket. God forbid, what if something were to happen to my Etsy shop? I’ve heard tons of horror stories about shops being suspended. I would be left with nothing. I wouldn’t be able to provide for my family.  That’s seriously my worst nightmare. So, selling on Amazon is kind of like a “fall back”, I guess. 

Selling on Amazon also opens up my business to a different audience, meaning I can reach more people and achieve additional income.

I also wanted a new challenge. I’ve been selling on Etsy since 2014 and I’m pretty used to the operation on Etsy. By selling on Handmade at Amazon I’m opening myself up to a new challenge, which is much needed.

 

What are the requirements for selling your products through Handmade at Amazon?

The first requirement for selling on Handmade at Amazon is that your products have to be made entirely by hand, hand altered, or hand assembled. Massed produced products are not allowed to be sold through Handmade at Amazon and you cannot sell items made by other people.

Next, there are only certain categories of products that are allowed to be sold on Handmade at Amazon, here is an insert from their website..

“Right now, Handmade at Amazon is open to artisans who make Jewelry, Home products (Art, Baby Bedding, Bath, Bedding, Furniture, Home Décor, Kitchen & Dining, Lighting, Patio, Lawn & Garden, Storage & Organization), Beauty & Personal Care, Pet Supply, Party Supplies, Stationery, Accessories, Baby, Sporting Goods, and Toys & Games. If your products don’t fit into those categories, don’t worry – we are working to open up more categories in the upcoming months. Sign up to be the first to know.”

 

Are you allowed to sell your products on Etsy and Handmade at Amazon?

Yes! You are absolutely allowed to sell your handmade products on Etsy as well as Handmade at Amazon.

 

What are the costs of selling on Handmade at Amazon?

So far, it seems to me that the price of selling on Handmade at Amazon is much steeper than the costs of selling on Etsy.  Unlike Etsy, there is no fee to list items but there is a $39.99 monthly fee for the professional selling plan. In addition to the selling fee, you also have to pay a referral fee for each product that you sell, which is 15% of the entire transaction (including shipping fees) or $1.00, which ever is greater. So, if you are selling something for $29.99, your referral fee will be about $4.50. That’s a pretty hefty fee if you ask me, Etsy only charges a 3.5% transaction fee and shipping costs are not included.

 

How to Apply for Handmade at Amazon

Applying to become a seller with Handmade at Amazon is easy, you’ll need to apply on a desktop computer and the application takes approximately 30 minutes. Click here to begin filling out an application. You’ll be asked to provide photos of your products, your workspace and your production process so make sure that you have those ready to go 🙂

Once you complete the application it will take about 1 week for Amazon to review the application and send you an invitation. Once you accept the invitation you can fill out your profile and start listing products for sale!

 

The Pros and Cons of Selling on Handmade at Amazon

Lastly, I want to give my final all around thoughts on selling at Handmade at Amazon so far. I’ll be honest, selling on Handmade at Amazon is nothing like selling on Etsy.  It’s similar, but definitely different. For one, I don’t believe that I get as much traffic from Handmade at Amazon than I do from Etsy.  The reason for this I believe is people go to Etsy specifically to look for something handmade.

Not many people go to Amazon to search for handmade products. Also, when people are searching for products through the search bar the first products that show up in search are the Amazon Prime products, unless they’re searching directly underneath the “Handmade” category. Selling on Amazon Prime is different from selling on Handmade at Amazon. To be honest I’ve only made about 5 sales within the past 3 weeks.

And as I mentioned earlier, the prices are pretty steep compared to selling on Etsy. Not many handmade business owners would want to pay the $39.99 monthly fee, especially if they’re just starting their business.

I also feel that navigating the site is not very user friendly. Link text is small, pages are hard to locate. It’s confusing when you’re a first timer, but I guess that happens when you’re trying new platforms.

One good thing about selling on Handmade at Amazon is that you open yourself up to a new audience, as I stated above. You can use Amazon as an additional income stream like I am 🙂

 

 

If you happen to try Handmade at Amazon let me know about your experience in the comments below, I’d love to hear from you!

 

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3 Comments

  1. Hello Christina! My name is Irina. A month ago I registered a store on AMAZON, and I also have a store in etsy. And you’re right, the interface on the Amazon store is very complicated, especially if your native language is not English (I’m from Russia), but I do not want to give up, you’re right, all the eggs are not put in one basket. I want to wish you good luck and enough sales.

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