Hey guys! First, I just want to sincerely apologize for not writing as much as I used to. I’ve been kinda stuck in this rut where I just work work work on my business and leave no time for blogging. I realized I gotta cut that shit out. I’ve decided that from now on my Friday’s are going to be dedicated to my blog.
As stated in my last blog, I am working on a series of different blogs that will help your business gear up for the holidays. Today I’m going to be writing about free ways to promote your Etsy shop or your other online business. We all love free promotion, am I right?! Well let’s hop to it.
Yes, I know, I know. I had to say it first although I’m sure you already know that social media is one of the best (and one of the cheapest!) ways to promote your Etsy shop. And I’m not talking about ads. Forget ads, you don’t need em’!
If you sell crafty type of things or really any type of thing then I would suggest starting out with promoting your shop with Pinterest. Pinterest is hands down my favorite social media platform to use to promote my products. Really, all you have to do to promote your products on Pinterest is to start building a following. There are plenty of ways to build a following on Pinterest but the very best way is to just repin stuff. Pin your own products, repin other things on Pinterest related to your products. Just PIN! Like 20 times a day.
I really go in depth with about promoting with Pinterest with a blog I posted earlier this year called How to Use Pinterest for Your Etsy Shop so check that out if you want to know more.
Instagram is also amazing for promoting your products. Can we all just pause and take a moment to admire the beautiful photos that ciarajcreations has? Her photos are absolutely stunning. So bright, so colorful! Who wouldn’t want to purchase those handmade dishes after that presentation?
The trick about marketing with Instagram is that when you post photos of your products you should use hashtags relevant to what you’re selling or hashtags that your target market may be searching for. If you’re a handmade seller here are a few hashtags that you can use:
Start a Blog
If you enjoy writing and getting your word out to people then I suggest starting a blog for your products. You can totally start blogging for free RIGHT NOW by using WordPress.com. There are only a few “cons” to having a free website via WordPress.com and the biggest one is that you would not have your own domain name. So if your business name is Party Life you could not have your web address be www.partylife.com. Instead your web address would be www.wordpress.com/partylife.
Once you start a blog you can write all different kinds of blogs promoting your products. For example, I own an invitation business so if I ever had spare time in my life I could blog about things like:
- Best Birthday Invitations for 4 Year Old Girls
- 5 Party Games to Have at a Birthday Party
- 7 Baby Shower Theme Ideas
But I never have extra time to blog for my business, so that’s not going to happen. But if YOU have the extra time then give it a try.
If you would want to create your own domain then you can set up a blog with WordPress.org (not to be confused with WordPress.com). Warning: having your own domain name does cost money, but very little! Check out How To Start a Blog for Your Etsy Business if you’re interested in that.
Blah, networking. When I think of “networking” I think of 20 people crammed into a small room with awkward looks on their faces and a semi alcoholic drink in their hand. At least that’s how networking worked at my old job. I shutter every time I think of that experience. Luckily for you and I, we have our own business and we can network however the F we want!
Believe it or not, networking yourself is a very productive strategy especially in person. When you tell someone in person what it is that you do their mind starts to wonder if and how your products can help them or other people they know. I’ve experienced this so many times. “Oh you create invitations? Can you create invitations for a 40th surprise birthday party?” -or- “My daughter in law is expecting a baby in June, I’ll pass your information on to her because she will need baptism invitations in the future.”
A great way to find an in person networking meet up is to browse local groups on Meetup.com. MeetUp is amazing and if you live in a built up area there should be a lot of different groups to join. Search for small business meet ups or crafty meet ups. Join, promote yourself and your business and most importantly have fun! You would be surprised that networking is not always about promoting yourself, it can also be a great way to connect with others who can share a lot of wisdom and ideas with you. Who knows, you could even meet your next business partner 🙂
When you’re networking your ass off to other business owners in your local area you can ask to place your business cards or advertisement cards in their shops. That way you can provide their customers with something to stare at besides their phones.
You can also do networking online by joining online groups. My favorite way to network online is by joining Facebook groups. There are endless types of groups on Facebook so just do a quick browse to see what would fit you. Facebook groups often have a certain day of the week that you can promote your business within the group so be on the look out for that (usually located in the group rules).
Create a Product Video
Videos are such a powerful tool for promoting your business. In fact, 58% of shoppers think companies with product videos can be trusted. Crazy, right? Trust is everything when it comes to getting online sales. So my challenge for you is to create videos of your products. If you can’t really think of a way to show off your item in a video then perhaps create a video showing you creating your products! Post these videos to social media and if you have an Etsy shop you can even post the photo to your About section.
Send Out Coupons with Existing Orders
Another crafty way to promote your online business is to send out coupons to existing customers. Create a design for free via Canva.com, print it out, trim it down to size and send off with every order. Your customers may use these coupons for another time or pass them along to friends.
A cheaper alternative to this method would be to order business cards with coupon codes through VistaPrint.com.
Be a Guest for a Podcast or a Blog
Podcasts are one of my favorite things to listen to when I’m in a learning type of mood (or sometimes I watch YouTube channels too). Often times the speakers of podcasts will ask certain people to be a guest on their show to talk about things related to the theme of the podcast. This is an excellent way to get your name out there. Look for podcast shows related to your products or your lifestyle and check out their website to see if they’re looking for guest speakers.
The same thing goes for a popular blog. Sometimes bloggers will look for guest writers or they just want to feature a different business every week, month, etc. If you see an opportunity like that then go for it.
Host a Giveaway
One last piece of advice that I can give you to promote our Etsy shop for free is to host a giveaway. This technically isn’t “free” because you’re giving away a product but if it costs you little money to make then maybe it’s worth a try? Hosting a giveaway on Instagram can be very effective for getting attention. There are many of ways to host a giveaway on Instagram. If you’re interested check out How to do an Instagram Giveaway for many many ways to host a giveaway.
And I think that just about sums up all of the ways to promote your online business for FREE. Or, at least all of the free ways that I can think of. If you have any ideas of free ways to promote your online business feel free to share in the comments below 👇👇
Have a great Halloween! 🎃