Thinking of things to do when sales are slow on Etsy can be a difficult task. Your shop may see a drop in sales around specific holidays, especially leading up to Christmas. I’m currently drafting this blog on December 23rd and I have zero open orders when I usually have at least 15!
Although you may be seeing a decrease in sales it’s a great time to focus on other things when you don’t normally have the time to do them. With that being said, here are 15 things to do when sales are slow on Etsy.
Create New Products
It’s no secret that having more products available in your shop increases your chances of getting sales. Take the time to start brainstorming ideas for new products and get to work! I tend to create best selling items when things are slow in my Etsy shop.
Improve the SEO in Your Shop
Perhaps sales are slow for your shop because you’re falling behind in search. Learn how to improve the SEO in your Etsy shop. You can update some of the keywords in your item descriptions, fill out your Etsy shop about section, or work on backlinking to your shop and/or products.
Improve Product Photos
Just like the SEO in your Etsy shop, it’s also important to update your product photography. You don’t have to own a fancy DSLR camera to obtain amazing photos (although it’s recommended). You can snap amazing photos with an iPhone camera and some natural sunshine!
Make Plans and Goals
Now that it’s nearing the end of the year and my shop is pretty slow, I’m going to start planning for the new year. Owning a planner seems to be “the thing” recently so I may just invest in one for the new year.
Set your weekly and/or monthly goals and map out your future schedules. Organize your days to focus on product creation, marketing, etc.
Have a Sale
If you’re trying to get more sales while your shop is experiencing a slump then perhaps you should consider hosting a sale. You can host a sale automatically with an app called Etsy on Sale.
Etsy on Sale is an excellent tool that automatically marks all (or some) of your products down at the same time. You can set a certain discount such as a percentage (20% off) or dollars ($3.00 off). Etsy on Sale will place an “on sale” sticker on all of your product images so customers know that you’re having a sale.
You can also create a coupon code and promote it across your social media accounts if you don’t want to use Etsy on Sale.
Promote Your Shop Across Social Media
Social media is one of the most powerful marketing tools available today, and the best part is that it’s free to use (with the exception of advertising)! Take the time to promote your shop and/or products across social media platforms. I personally believe that Pinterest is the best platform to promote products that are sold on Etsy. Look into joining group boards. Group boards are very effective at gaining lots of exposure. To find different group boards head on over to pingroupie.com.
Start a Blog
If you don’t already have a blog for your Etsy shop you may want to look into it. Starting a blog for your Etsy shop can be very beneficial for your shop in many ways. Most importantly it can boost your SEO. Be sure to post on your blog at least once a week to keep your site relevant on search engines.
Join a Community
You can also get involved with an online community such as an Etsy team or a Facebook group. I’ve found that Facebook groups are super helpful and can provide excellent resources.
Work on Your Shop Brand
Tweeking or re-working the branding for your Etsy shop is also a great thing to do when sales are slow on Etsy. Have you read your About section lately? Does anything seem like it needs an update? How about your logo or your business cards?
Organize Your Workspace
I’ve found that having an organized and clean workspace can do wonders for my creative flow. That’s why I recommend organizing your space when sales are slow in your Etsy shop. File everything away, dust your shelves, light a nice candle and get back to work!
Check Out Your Competition
It’s very wise to check up on shops that you would consider a competitor. Have no shame in doing so either because large corporations are constantly stalking each other. Take note of what your competitors are promoting across social media. See what kind of products do well in their shop. Just remember that you shouldn’t copy another sellers work and doing so can set yourself up for copyright infringement.
The biggest investment that you can make is in yourself. I love educating myself. Yes, I’m a bit of a nerd. But, I wouldn’t have become so successful on Etsy if I hadn’t spent the time learning the ins and outs of owning an Etsy shop.
Take the time to read a blog (mine, perhaps? 🙂 ). Create a Pinterest board with any educational content that you would like to read. I have a Pinterest board with 500+ pins related to selling on Etsy. Buy a book or two about running a business, you’ll be surprised at just how much information is out there.
Review Your Shop Stats
I’m so guilty of neglecting to review my shop stats every once in a while. Your shop stats can provide a lot of information and insight as to where you traffic comes from. Check out your top preforming keywords. You can also check to see what your least active listings are and this can help you figure out what can be improved in these listings.
Your shop stats are constantly changing, so make sure you check up on them at least once a week.
Prepare Things in Advanced
Preparing things in advanced is my personal favorite thing to do when sales are slow on Etsy. Preparing things in advance can save you loads of time when you’re busy in the future. Write out some thank you notes or fold some shipping boxes. Trust me, you’ll thank me later!
Treat Yo’ Self
Finally, my last bit of advice is to treat yourself. If you work hard on your business and you feel that you need a break, take it!
Like I said earlier, the best investment that you can make is in yourself. Treat yourself to a spa day. Hell, take a nap if you want! There’s nothing worse than feeling burnt out, so if you can take some time for yourself then take it.
Speaking of being burned out, I’m officially out of ideas of things to do when your Etsy shop is slow. What do you personally do when business is slow? I’d love to know so leave me a comment below!