Having excellent photos for your product listings is probably the most important factor for getting consistent sales. Since your customers are viewing your items on their computer, it is impossible for them to touch the items, judge their size, weight, etc. So, it’s important that you capture this information through photographs and your items description. Here are my top 10 Etsy product photography tips for your shop.
Use Crisp Photos
Taking photos from your smartphone is okay if they are properly edited afterward. However, if you are using photos that are too small, too blurry, or too pixelated, this may affect your sales. Avoid cropping your photos from a smartphone or computer (unless it is a very high resolution photo and cropping does not make the photo look pixelated).
Use All 5 Images Slots On Etsy
There’s no doubt that your first photo is very important, but you have to make sure that you have all 5 photo slots filled. Why? Because you want to WOW your potential buyers. To do this you have to capture your item from different angles, how it looks in different lighting, etc. Photos are the number 1 thing that convince customers to buy the product.
Use The Same Background and Photography Style
Using the same background for all of your images is essential for your brand. Buyers like to see a uniform look of a sellers items, it shows that the seller is professional and cares about their brand.
Use Natural Light
When it comes to showing off the details of your items, the sun is your friend. Try to use a natural lighting at all times. Take your photos outside if possible. Avoid using flash on your camera at all costs! However, if you can’t seem to get natural lighting for your pictures, try the next step.
Use a Lightbox
To sum it up, a light box is a portable photography area that you can set up for taking photos of your products. A light box is easy and inexpensive to make. All it requires is a cardboard box, packing tape, some fabric, and portable lamps. Search online for a “DIY light box”, there are tons of tutorials out there! You can also purchase a light box on Amazon.com (and remember, that’s a business expense!).
Use a Model
Do you sell jewelry? Clothing? Pet Collars? Use a model (or a mannequin) to showcase how the item looks as it’s worn. This way, potential customers can see the details of the item very easily, it makes it very easy for someone to judge the size of the item, length of the item, etc. Using photos with a model display is a lot nicer than photographing the items on the floor.
Don’t Use Dark Backgrounds
Avoid having a dark background for your images, it’s not very appealing to the eye. The goal is to have light reflect off of your item, and that’s not going to happen if you have a very dark background. Also avoid using a background that is a similar color to your item.
Don’t Cut Out Backgrounds
Also avoid cutting out your backgrounds with a photo editing software such as Photoshop. This is instantly noticeable and it’s very tacky looking. Instead, try to focus on having a more natural background.
Don’t Use Watermarks on Your Images
As a creator or an artist on Etsy, it may seem tempting to watermark your images on Etsy. After all, there are many people out there who like to copy others work. However, I would not recommend using watermarks because watermarks get in the way of details of items, and they will also prevent you from being featured in offsite promotion programs such as Google Product Listing Ads.
Don’t Photograph Your Items on the Floor
Please, do not photograph your items as they are on the floor or in an area that may contain germs. You will be surprised how quickly this will turn away a customer. Always photograph your items on a flat surface that is clean and clutter free.
Product photography takes time and effort. You will make mistakes, you might even re-do your photography style over and over until you find a right fit, but it’s important to have a professional photography brand that is unique to your shop in the end.